Sales Automation

Funnel7

Building Inside Sales Products Using Sales Automation Applications

At its foundation salesforce automation (SFA) is a number of company practices and underlying these plans are quite a lot of sales automation software applications, such as strategic marketing and sales acceleration. Businesses employ these kind of products to help to make their customer management CRM more efficient, more buyer centric to meet their clients' support requirements. Exactly what style the business strategy needs is usually different according to the particular organization and the goals being attained. Typically, sales automation systems is employed substantially through inside sales and marketing groups.

In the past, sales automation was basically like a incoming lead management application, the archive to keep prospect data as well as activities such as cell phone calls, appointment times and then a basic history of records. Connecting people inside companies ended up being a significant step in the evolution of saas sales force automation. Quickly, sales managers recognized the value of forcing information into the storage system to establish sales management actions like sales pipelines and forecasting possibilities.

At the moment, 1-to-1 saas sales automation has moved again to becoming alot more of a sales acceleration and organization system. It is relatively different from what had been the traditional use of sales force automation.

There are thousands of examples of new sales automation saas advancing its value in specialized niche zones:

Salesforce automation is employed by inside sales groups to manage and organize their sales and marketing communications, cope with contacts and to communicate often with qualified prospects and leads.

To maximize your investment in your new system, your business must be clear in its plans as to the reasons such a software is going to be deployed. Could it be just for the inside salesforce or your resellers and channel partners also? Should it be used by advertising and marketing to speak with prospective buyers or as a lead generation strategy? Precisely what goals does customer service staff have?

Applying your company methods is really a major objective, being familiar with the principle interactions that each division of your inside salesforce has with inbound prospects. Acquiring this kind of expertise will help work-flow to be formulated and procedures to be automated wherever possible. In this way you could have the knowledge to incorporate sales, marketing and customer service to get the best value.

Irrespective of whether you finally choose an online based (SaaS) or a installed sales automation solution will depend on your specifications. In the event you are a modest business with limited budget, starting with a web based, pay per user product provides you with a very good start in controlling your sales pipeline.

Regardless of the solution you decide on you will have to fully understand the business sales strategy and ways in which even better management of inbound leads and qualified prospects can offer the optimal return on investment. The actual reward from just about any sales automation solution is achieving the purpose and aims defined prior to starting.

Rave Reviews For Sendside On The Appexchange.

We're getting rave reviews of Sendside on the Salesforce Appexchange about our integration with Salesforce and our ability to extend Salesforce beyond the sales and support teams and out to external customer communications on an individual basis and are able to return reporting and analytics back into Salesforce's reporting tools. We can do this because Sendside is, at it's core, a communication platform.

Here's another 5 star review of Sendside. I love the last sentence the best.

Awesome Platform Extends Salesforce Into External Customer Communications

Sendside offers a number of integrated applications that add new capabilities to saleforce around external communications that just weren't possible before.

With Sendside, each of our sales reps can send multi-dimensional sales communications with instant notifications that cut our follow-up time to a fraction of what it was. It’s amazing to watch leads open our communications in real-time and track the effectiveness. Our sales guys love it since it helps them close more deals faster, so they spend more time inside Salesforce.

When we first started looking at Sendside it was for our sales, but we're now also using it for external customer communications, eSignatures, sending secure messages, capturing leads, immediate follow-up and even investor relations and board communications.

Sendside extends Salesforce 'outside the company' and into external communications and delivers all reporting and metrics back into Salesforce. As hardcore Salesforce users there's just nothing that comes close to what it does and it's very simple to extend into Salesforce Sites and Customer Portal.

I’m sorry I can only give it 5 stars, I’d give it 7 if I could. Sendside Rocks!

If you're looking to extend your saleforce account outside of your company, you can't do better than Sendside.

Sendside Salesforce App Exchange 5 Star Review!

Sendside's integrated with Salesforce CRM and we're now available on Salesforce's Appexchange Marketplace for any business using Salesforce.com. And... we've received our first review, a stunningly well written comment from one of our clients, Vetrazzo, a green manufacturer of high-end recycled glass surfaces.

Here's what Vetrazzo has to say about Sendside in their review of Sendside on the Salesforce Appexchange.

Sendside + Salesforce Appexchange 5 Star Review

Integrating with Salesforce gives Salesforce users all the benefits of Sendside's external communications (multi-dimensional tabbed messaging, Sendside Packages, instant notifications, detailed reporting and analytics) directly from inside a Salesforce account. It's a perfect pairing of two complementary technologies.

The result is that management can see into the sales funnel (which is why businesses implement Salesforce) and gives the sales team a real reason to use Salesforce and close more deals (which the sales guys like).

Here's the copy from Vetrazzo's review:


At Vetrazzo, we use the Sendside Packages technology for automated lead follow up on all our web inquiries. We're able to send them a rich content, customized information package that hits the prospect immediately - while they're still excited about Vetrazzo from their website visit.

When we presented Vetrazzo Recycled Glass Surfacing at the Dreamforce Keynote, we received a flood of traffic to our booth on the exhibit floor; people flocked to see the product. All the lead data we captured onsite was gathered through a force.com site and then triggered a Sendside Package full of product content as a follow up. So if you were one of the many hundreds that filled out that form and received a package from Vetrazzo - that's Sendside.

In short, value is great, they've been very supportive and we're working on integrating this tool into our overall marketing strategy more comprehensively.

Very nice to have our first Salesforce integration review of Sendside on the Appexchange be a perfect 5 stars.

Dreamforce Sales Automation 2009: Photos from the Dreamforce Expo.

The Sendside booth at Dreamforce was rockin'. These photos were all taken between sessions of pitching Sendside's sales acceleration and customer communication platform.

(download)

Sales Automation + Acceleration: Packages flow.

Sales Acceleration

A simple diagram of how Packages work for sales, marketing, and management.

  1. Marketing creates the content.
  2. Sales personalizes and sends as a 1 to 1 'personal' communication with instant read notifications.
  3. Management, Marketing, and Sales can all see the results.

For Marketing

Packages give marketing capabilities they never had before.  In the past, Marketing was responsible for 'getting leads' and then handing them off to sales. It's a 'fire and forget' system that doesnt' give Marketing any feedback into what's actualy working to close deasl. But with Sendside, Marketing can design the individual, personal communications that are being used by Sales, and see exactly how they're being used, and what's working.

For Sales

For a sales rep, Sendside opens up an entirely new world. No more time waste. Instead of wasting time making endless follow-up calls to ask if a prospect has 'had a chance to take a look a those materials", every sales rep is instantly notified when a prospect opens a Package, and knows what they're looking at. The effect is dramatic. Some of our clients are seeing sales acceleration above 50%. And of course, it integrates perfectly with Salesforce or other CRMs.

For Management

Sendside's reporting and analytics give sales managers insight into the individual communications that the sales team is sending. What's working. What's not. Management know has the ability to make better decisions because they can actually see how successful deals happened, and they can reproduce that exactly in the future.

Sales Acceleration with Sendside Packages.

Sales Acceleration Presentation

Sales Acceleration with Sendside

Sendside's Sales Acceleration & Sales Automation Platform explained.

The presentation above details some of the value around Sendside's sales accleration for sales teams. The studies discussed are from MIT Sloan School of Management and Kellogg School of Management and were commissioned by insidesales.com.

If you'd like these studies, just fire off an email and we'll be happy to send them to you.

Sendside Packages: Sales Automation + Sales Accleration

We've just finished the Package below that showcases sales acceleration, sales automation, strategic marketing, and customer retention.

 Sendside Package: Sales Automation + Sales Acceleration

 

View this Package.

When you click the link above a new window will open... a Sendside Package.

You'll immediately notice that it's unlike email. It's much more like a web site.

In fact, anything that you can display through a browser can now be sent a a communication that can be controled.